COlors
The color palette draws inspiration from the landscapes and heritage of the Copper River Basin. Each color has been carefully selected to represent different facets of our identity, from the vibrant salmon that swim in our rivers to the majestic peaks of the Wrangell Mountains.
Using the Color Palette
Consistency in color usage is crucial to maintaining the integrity of the CRNA brand. By following these guidelines, you ensure that the CRNA brand remains strong, cohesive, and instantly recognizable.
PRIMARY COLORS
The primary colors are the core colors that define a brand's visual identity. These colors are used only for the logo.
C:89 M:68 Y:40 K:26
R:41 G:73 B:100
#294964
C:54 M:75 Y:48 K:33
R:100 G:64 B:81
#644051
C:35 M:86 Y:63 K:31
R:130 G:52 B:65
#823441
SECONDARY COLORS
The secondary colors expand the brand's visual toolkit. These colors provide even more flexibility and variety, allowing for creative expression while maintaining brand consistency.
Secondary color palette might have slight differences each year to keep the brand evolving.
C:30 M:42 Y:65 K:4
R:177 G:142 B:103
#B18E67
C:73 M:35 Y:67 K:17
R:72 G:118 B:96
#487660
C:76 M:27 Y:38 K:2
R:61 G:145 B:153
#3D9199
C:79 M:46 Y:31 K:6
R:63 G:117 B:144
#3F7590
C:23 M:27 Y:37 K:0
R:199 G:179 B:158
#C7B39E
C:38 M:15 Y:33 K:0
R:161 G:188 B:174
#A1BCAE
C:36 M:8 Y:20 K:0
R:163 G:203 B:201
#A3CBC9
C:47 M:19 Y:18 K:0
R:138 G:177 B:194
#8AB1C2
C:63 M:71 Y:34 K:14
R:105 G:83 B:115
#695373
C:32 M:82 Y:58 K:19
R:150 G:67 B:79
#96434F
C:45 M:36 Y:35 K:1
R:147 G:149 B:152
#939598
